leads
Shared vs. Exclusive Roofing Leads: What Actually Costs You More
The real cost of shared roofing leads, why exclusivity beats volume, and how to think about cost per installed roof.
April 12, 2026 • 6 min read
Why shared leads look cheaper on a spreadsheet
Shared roofing leads are priced low because the broker resells them. The math hides the cost of three reps calling the same homeowner and only one closing.
What you actually pay per installed roof
Cost per lead is the wrong number. Cost per installed roof tells the truth. Once you factor in contact rate, set rate, show rate, and close rate, exclusive almost always wins.
How to switch without dropping production
Most roofers can swap to exclusive appointments in two weeks if they plan the handoff. Keep the old source for 14 days while the new pipeline ramps.